Clara Beaumont
Managing Director
Decades in luxury hospitality across Europe's grand houses. She has led the property since its early years and quietly defines the standard the whole team maintains.
Joined 1992
About Us
The team behind Pristinebirchplaza
A private resort and casino on the Mediterranean shoreline. It opened in 1992 with six rooms and one principle — the best hospitality is the kind that never needs announcing.
Our story in three paragraphs
In the summer of 1992, two friends — a former hotelier and a chef — acquired a stretch of coast and turned a private villa into a six-room inn. There was no investor pitch, no marketing roadmap, and no Instagram profile. There was only a notebook with two ideas: host fewer guests better than anyone else; and decline anything that is merely "industry standard".
34 years later we have 110 keys, two restaurants, a Michelin star, two private gaming salons, a full spa, and a guest book that quietly fills with the same families returning year after year. The notebook still exists. Those two ideas remain unchanged.
The property is still owned by the same two families who began it. We have never sold to a chain, never franchised the name, and never opened a second location — though the request comes often. We give the same answer every time: do one place exceptionally well.
What we believe
Hospitality without theatre
Fresh flowers are expected. A substantial robe is expected. The work that counts most is the work guests never need to notice.
Continuity over churn
The bellman greeting you has worked here longer than many of our suites have existed. Our head sommelier has been with us for years. We hire with care and keep people for decades.
Local over global
Our menu follows what the coast provides, our cellar favors growers within four hours of the resort, and our spa products come from a chemist who lives forty minutes away.
Quiet by design
Adult-only, screen-free public spaces, gentle lighting throughout the day, and a music programme designed to blend into the room. Loud is easy. Calm takes work.
The team
Six people who guide the property day by day. Their backgrounds differ; their commitment to the standard is the same. Behind them stands a 280-person team across operations, food, beverage, wellness, gaming, and concierge.
Sofia Delacroix
Founding Partner
Leads food, beverage, and the wider guest journey. A former Relais et Chateaux board member and the source of the resort's no-rush service philosophy.
Joined 1992
Lucas Bernard
Executive Chef
Trained at Le Cordon Bleu, with stages in several of Europe's top kitchens. He secured the property's Michelin recognition.
Joined 2001
Adrian Calloway
Head Sommelier
Court of Master Sommeliers-certified, managing a cellar of several thousand bottles and a deep preference for old Burgundy and small-grower Champagne.
Joined 2000
Marta Fairholm
Spa & Wellness Director
Trained in Kyoto and Marrakech, she built the spa programme around the belief that rest is a practiced skill, not a luxury add-on.
Joined 2010
Theo Sinclair
Gaming Director
Years spent on the floors of Europe's private salons. He shaped ours around discretion, fair play, and a personal-host model now copied by other houses.
Joined 2007
By the numbers
- 1992 — founding year
- 110+ suites, villas and bungalows
- Two restaurants, including one Michelin-starred
- Two private casino salons
- 280 team members across all departments
- 4.9 / 5 guest rating across 2,400+ reviews
- 72%+ of reservations from returning guests
- 9 languages spoken by our concierge team